Cup of Excellence 2011
By Paul Massard, Bean Hunter
We’re pleased to announce that we have added two new offerings from the Cup of Excellence program to our Reserve selection. Before I go any further, though, I would like to explain the Cup of Excellence program for those of you who might be unfamiliar with it.
The Cup of Excellence website describes it best:
“The Cup of Excellence is the most esteemed award given out for top coffees. These awards come from a strict competition that selects the very best coffee produced in that country for that particular year. These winning coffees are chosen by a select group of national and international cuppers and are cupped at least five different times during the competition process. Only coffees that continuously score high enough are allowed to move forward in the competition. The final winners are awarded the prestigious Cup of Excellence® and sold to the highest bidder during an internet auction.”
The most important part of this auction is not that The Roasterie and other roasters get amazing coffees. It’s that the farmers are recognized for their hard work. This recognition increases their quality of life tremendously: not only is their compensation for their coffee increased– as some of the top lots will go for $40-$50/lb– but these farmers also instantly become rock stars in the coffee world. This program also exposes them and their farms to hundreds if not thousands of coffee buyers, who will seek to source coffee from these farms in the future, again increasing their quality of life.
And now, without further ado, announcing our two new Limited Edition, Once-They’re-Gone-They’re-Gone-Forever Reserve coffees:
Coffee Bio: Honduras Cup of Excellence lot 8 (only 80 lbs. left!!!)
Farm: El Pinal
Farmer: Saúl Melara Santos
Farm Size: 5.60 Hectares
Coffee growing area: 3.50 Hectares
Altitude: 1675 Meters above Sea Level
Notes: A complex fruit filled aroma, with a round citrus like acidity and velvety body, all rounded out by hints of raisin, dried stone fruits and muted dark chocolate.
**This coffee pairs exceptionally well with any type of fruit Danish or muffin**
Coffee Bio: El Salvador Cup of Excellence lot 34 (only 95 lbs. left!!!)
Farmer: Sociedad Lima Y Hermanos
Region: Apaneca- Ilamatepec
Country: El Salvador
Notes: Sweet lemon and apple aroma with subtle hints of baker’s spice, bright complex fruity acidity, and candy sweet with notes of dried cranberry and pomegranate
**Pair this one with pecan pie or any other sweet that contains roasted nuts**