We recently announced a new partnership with reigning MLS Cup Champions Sporting Kansas City for the 2014 season. The Roasterie’s Bean Baron Danny O’Neill could not be happier or more proud to partner with Sporting KC. “Not only do our cultures and values totally align, but so does our love for all things Kansas City. It was natural to kick things off with the introduction of our new Sporting Blend. Hopefully the great fans of Sporting KC will enjoy it.”
Sporting Kansas City’s Chief Marketing Officer, Andy Tretiak, is excited about the new partnership as well. “Aligning with an iconic local brand like The Roasterie is an obvious fit for us.” We are constantly exploring unique opportunities to activate with our partners. The creation of our own blend of coffee certainly reflects that approach.”
The unique coffee blend created specifically for the fans of Sporting KC will be sold online, in all of the Roasterie Cafes, the Roasterie grocery partners, as well as at Sporting Park during Sporting KC home games through the 2014 season. The blend is known as “smooth and satisfying, like the sweet taste of victory.” It is a premium quality French roast with origins from Sumatra, Ethiopia, and Brazil.
It is currently available in custom labeled 1.75-ounce and 12-ounce bags, and will soon be available in 12-count single serve (k-cups) cartons. Also don’t forget to check out our new items coming soon: ceramic mugs, travel mugs, and water bottles will be available at The Roasterie Cafes and theroasterie.com.
We will be partnering with Sporting KC for various fun events throughout the year. We can’t wait to fuel the fans of Sporting KC as well as give the players a little boost for their upcoming season!